P.F. Chang’s Takes On AmericaWhat: Unilever and the Chinese restaurant chain link up to offer frozen entrees across America.

The Dirt:
P.F. Chang’s China Bistro and Unilever have entered an exclusive licensing agreement to develop a line of frozen Asian entrées for the U.S., under the P.F. Chang’s brand. The terms of the agreement were not revealed.

The move is not a new one for Unilever, who launched the Bertolli Frozen Italian Skillet Meals. In a joint release, John LeBoutillier, Unilever’s senior vice president, Foods U.S., said: “The opportunity is significant. From research, Asian cuisine ranks only behind Italian among ethnic cuisines for consumers and P.F. Chang’s is their favorite.”

The companies will work together to development and launch a new premium line of frozen Asian-style entrées, though a launch date has not been set yet.