Beyonce To Debut Fragrance In NYC

Many a celebrity has launched a fragrance and most of them were done by the fragrance giant, Coty. Entertainer and businesswoman Beyonce Knowles is the latest to join forces with the company. The two parties will launch her first scent, Heat, in February, with special events on February 2 and 3 in Union Square and Herald Square, respectively.

Given her personality and the name of the fragrance, it’d be obvious to anyone that appreciates perfumes what this might smell like. Now, it’s worth noting that all mass marketed fragrances have a high alcohol volume, which is why they don’t last as long as those with a high oil concentration. That said, this is an interesting blend of notes in a glam bottle. Before we go any further, if nothing else, we must applaud her team for launching this just weeks ahead of Hallmark’s favorite holiday, Valentine’s Day.

The use of red, her personality and the name, Heat, might make one assume this would be a supremely spicy scent, but it is actually quite balanced. Vanilla and magnolia weren’t surprises, nor were musk, amber or tonka bean, but some other notes were pleasant surprises. The addition of neroli, perhaps symbolic of an exotic characteristic most don’t know, followed by peach and honeysuckle nectar, possibly to embody her soft side, and milkwood, make for a balanced scent for women like Beyonce: strong, multi-faceted, and always feminine.

Overall, it seems this launch could be as successful as SJP’s but there’s only one issue with the media accompanying it. The woman that coined the word Bootylicious should always be proud of her curves. The ad for the perfume seems a bit touched up (left leg!), which while it is a normal occurrence in the art department, is unfortunate for the many women and girls that look up to Beyonce. Her beautiful curves should reinforce the idea that sexy comes in all packages. Maybe, in the future, celebrities might consider not just reviewing their contracts for the right licensing and pay clauses, but also for a no- or low-airbrush clause.

Perfumer: Claude Dir & Olivier Gillotin from Givaudan

Packaging: Lutz Herrmann Design

EVENTS

Tuesday February 2 starting at 6 p.m.

“Beyoncé Heat, the visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé’s unique appeal,” according to the announcement.

Wednesday February 3 The customer meet and greet will start at the Macy’s in Herald Square on 34th street. This will follow the 4:30 p.m. red carpet event. The first customers to buy the 3-piece fragrance set for $122.00 will meet and pose with Beyonce for a picture.

Product Details: Eau de Parfum 1 ounce $39; 1.7 ounce $49; 3.4 ounce $59

The Gold Sparkling Body Lotion, with a shimmery tone and light scent, is $24 for a 6.8 ounce bottle.

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