Madonna Inks Clothing Deal

Madonna and Iconix Brand Group have created a joint venture called MG Icon LLC (MG Icon) that will develop and acquire global consumer brands. Iconix will own half, with the other 50% owned by Madonna and Guy Oseary.  

“Our strategy is to introduce brands formed through the joint venture in multiple countries and organically expand worldwide,” said Iconix Brand Group CEO and Chairman Neil Cole.

The deal will allow the JV to use Madonna’s name and personality in conjunction with products, including apparel and footwear. The pop star and children’s book author will also offer creative services tied to the development and promotion of the venture’s brands and opportunities. MG Icon will soon reveal a Macy’s direct-to-retail agreement.

As part of the joint announcement, Madonna added:  ”Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me. I look forward to working closely with Neil and his team to create and translate my vision and ideas for MG Icon.”