Target Eyes Yummy Mummies

Target.com is celebrating yummy mummies across the country with the Moody Mamas maternity collection. Boasting celebrity fans including Heidi Klum, Jessica Alba, Ashlee Simpson, and Tori Spelling, Moody Mamas fuses high-style with comfortable, affordable fashions for pregnant women.

Moody Mamas, the brainchild of L.A. designers Marta Abrams and Elise Rosemarin, aims to breathe new life into dowdy maternity clothes characterized by expandable waists and flowing tops sans tailoring. Still, their designs are both fun and comfortable, thanks to lightweight fabrics.

The collection, which also counts new mom and reality TV star Bethenny Frankel as a fan, is inspired by runway pieces, with a range that includes both maxi and chiffon trim knit dresses.

The line launched on April 22 and the company is offering Trendcetera readers a discount, plus a chance to win free clothing . Shop at www.moodymamas.com and enter the following code for a 30% discount: MMDiscount. Read on for contest details…

To enter the contest to win a Moody Mamas item worth about $50, click here to visit the collection at Target.com.

Upon visiting the site, you must leave a comment on two or three of your favorite pieces. To increase your chances of winning, follow Moody Mamas on Twitter @MoodyMamas, become a fan on Facebook and blog about the contest.

Products are priced from $39.99 – $49.99 and include plus sizes. For more on the collection, visit www.mmtarget.com