JCPenney Enters Fashion Partnership Biz
JCPenney has taken a cue from other big boxes, such as Target, with the launch of its line with Spanish retailer Mango. The MNG line for the mass retailer includes work appropriate clothes, casual wear, shoes and accessories.
While the collection currently available at JCPenney includes a range of options for casual and work environments, the prices are a bit steep for a retailer geared at the average middle class American family. If the styles available were all similar to these images, women might shell out about $50+ for a dress that is easy to style for work. But, shoes for $50 to $110, and jeans for $50 to $80 seem a bit pricey.
While women want the designer-inspired goods, the price discount of these types of partnerships seems to be missing. Why would women pay $70 for jeans at JCPenney when they can get them at the real Mango store or another Spanish trendy retailer, Zara? In places like Los Angeles and New York City, they likely wouldn’t buy from this collection. However, perhaps JCPenney is betting that the name is big enough to lure shoppers in places where there is no stand alone Mango store.
As with everything , time will tell. Time and quarterly earnings reports.