An Elliptical That Actually Kicks Your Ass

Send to KindleTweet There’s nothing in me that makes me want to run. I don’t understand people that like jogging, let alone those that decide running a marathon or doing an Ironman would be fun. And yet the Octane Fitness elliptical machines almost make me consider jogging. Every time I try to explain this machine [...]

Prada Seals IPO Deal

Send to KindleTweet The wait is reportedly over for the Prada offering. According to Reuters, the IPO is reportedly planned for Hong Kong, though it could happen at a different stock exchange. There is still no word on timing, but the newswire reported that the board of the Italian fashion house finally approved the float, [...]

U.S. Gov’t Deregulates Genetically Modified Alfalfa

Send to KindleTweet The Department of Agriculture has moved to deregulate genetically engineered alfalfa. The decision is a win for one of America’s biggest agricultural companies, publicly traded Monsanto, which developed a Roundup Ready alfalfa seed with Forage Genetics International (FGI). Genetically engineered seeds are usually touted by the makers as having three benefits: higher [...]

Fage Adds Nonfat Yogurt Options

Send to KindleTweet Greek dairy giant FAGE announced a new line of products dubbed FAGE Total 0% Flavors. The fat-free yogurt range includes a variety of exotic flavors. The line, which comes in split cup packaging, is the first to feature the following new flavors: Strawberry-Goji, Blueberry-Acai, Mango-Guanabana, Cherry-Pomegranate, and Honey. Made from skim milk, [...]

Lean Cuisine Adds Apps

Send to KindleTweet Betting on Americans’ desires to count calories and dollars, Nestle’s Lean Cuisine brand announced the launch of an appetizer product. The new Lean Cuisine product, chicken Spring Rolls, come in three flavors: Garlic Chicken Spring Rolls, Thai-Style Chicken Spring Rolls, and Fajita-Style Chicken Spring Rolls. Made with 100% white meat chicken, the [...]

Exotic Fruits Among Expected Food Trends

Send to KindleTweet Ironic trends continue as folks in the developed world seek out super fruits and herbs while American multinationals peddle their mainstay products in developing nations such as China and India. I am hooked on super fruits and Indian and Chinese herbs. I’ve been into exotic fruits including yuzu, passion fruit, and seabuckthorn [...]

ScarJo Lands Liquor Deal

Send to KindleTweet Her marriage might have failed but her sponsorship career is going strong. Channeling Marilyn Monroe, Scarlett Johansson is now starring in a new Moët & Chandon international advertising campaign. A celebrity ambassador for the champagne since March 2009, ScarJo stars in the campaign developed by Paris-based Works Advertisement Agency and shot by photographer [...]

Starbucks Unveils Its Big Gulp + India Plans

Send to KindleTweet Starbucks Coffee Company has inked a non-binding Memorandum of Understanding (MoU) with Tata Coffee, a unit of Indian conglomerate Tata, to collaborate on sourcing and roasting green coffee beans. Tata is a holding company with subsidiaries in nearly every industry, from steel and autos, to chemicals and beverages. Most recently known for creating [...]

L’Oreal Paris Hires Another Celeb As “Face”

Send to KindleTweet L’Oreal has hired another celebrity to help boost branding and ultimately, sales. Rocker, Fashion Designer and Mother of two Gwen Stefani is now a face of L’Oreal Paris. The celebrity, whose signature look usually includes platinum blond hair and bright red lipstick, said this of the new opportunity: “I can’t believe I [...]

OPI & Sephora To Launch Glee Collection

Send to KindleTweet Twentieth Century Fox Consumer Products and Sephora Americas joined forces to create an exclusive nail polish collection for the hit television show GLEE. The Sephora by OPI goes Gleek Chic collection will include a limited edition range of 10 new nail shades and three print nail design appliques inspired by the show’s [...]

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