Seventh Generation Debuts Paper Bottle

Condensed formulas, reusable bags, and recycling have been, to date, the best options most Americans have when it comes to cutting plastic consumption. Non-paper compostable packaging gets tricky because the result can be more harm than good if it ultimately ends up in a land fill. But, that is set to change with a new packaging company and a press jolt thanks to partnerships with household names. At Expo West, a pioneer in the non-toxic cleaning goods sector took its green branding to a new level with the release of detergent in a paper-based bottle, thanks to a collaboration with Ecologic Brands.

Seventh Generation, which makes “non-toxic household and personal care products,” just released a new liquid laundry detergent bottle made from 100% recycled cardboard and newspaper. The company’s Natural 4X Laundry Detergent bottle was designed with Ecologic Brands.

The bottle is made of two parts. One is the recyclable and compostable outer shell made from 70% recycled cardboard fibers and 30% old newspaper fibers, which supports a recyclable plastic pouch inside. The container claims to use 66% less plastic than average 100 oz 2X detergent bottles. The inside is a #4 plastic pouch and the cap is #5. While not all cities and towns take more than #1-3 plastics, some stores take them, and Ecologic Brands also offers inner pouches in plastic #2. According to the Ecologic Brands website, the shell can be reused up to seven times. Plus, the bottle is BPA free.

The concentrated formula results in a 66-wash supply in one 50 oz bottle. The detergent works in both standard and high efficiency machines.

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