Target Expands Beauty Collection

The other day I’m deciding where to get groceries and my mate offers a coupon for Target. There’s one nearby that was recently remodeled to include groceries. I say I shouldn’t go to Target because I’ll get lost. Now my friend is lost, he doesn’t know that means I’ll get lost in Target, not on the way there. I explain that there are too many distractions at the big box, to which he replies, “that’s ADD.” I hold myself back. That’s not ADD; that’s a woman in Target.

I don’t even have children and I’m already feeling as though the only free time I have is grooming time spent in the bathroom. I now know why the men in my family spend an hour in the WC every morning. Back to Target. I avoided it the other day, who says I don’t have willpower? But, that won’t last long. The Midwest-based big box recently released a bunch of announcements on beauty releases and new designer linkups. Here are our picks for the latest beauty and beauty accessories offerings from the bullseye.

This palette looks like a clutch, one that might fit in well with the folks on the ferry over to Martha’s Vineyard and Nantucket. No matter your feelings about the exterior, the inside holds a winning combo of neutrals. While it won’t work on very dark complexions, the eye shadows and glosses will likely suit most, including Caucasian and Hispanic women. At $20, Sonia Kashuk‘s “Spring Awakenings” palette is also a great one to keep at your partner’s house or at a summer getaway.

Most of us probably don’t need new brushes but this $13 collection features an earthy design that is irresistible. The bag is made of cork and the brushes are made of wood, aluminum and natural and synthetic hairs.

Another offering from the same prolific beauty guru, this one has a Tory Burch feel, but won’t break the bank. The bright colors are key as the makeup bag is usually one of about 20 items we women toss in the black hole that is a handbag. This size is $6 but there are a handful of sizes and styles, include a fold-up option and a large weekender toilet kit.

I’ve professed my love for this Aussie makeup brand a few times already. Named for the man behind it, Napolean Perdis makes amazing bronzing products and shimmer powders. This multitasking product is equally fab. The bulk of the bottle is devoted to the foundation and the top features a concealer. All in one, it’s great for travel and while many are shying away from foundation, transition periods often warrant a little artificial color, a little help from NP. At $35, this may seem like a department store price but drugstores have jacked the prices of lotions and potions, so this falls somewhere between CVS and Bloomingdale’s.

Finally, I just couldn’t help mentioning the lip balm collection from the flavored water brand now owned by Coca-Cola. Vitamin Water lip balms contain vitamin E and sunscreen and seem like a fun change from the usual drugstore brands.

Check out Target.com for more info