Sunday, May 19, 2013

Target: Kid Hipster Looks For Less

November 10, 2011 by  
Filed under Featured, Paints & Potions, Sample Sales

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Jobs are like relationships– both start with a honeymoon period, the rush of the new. The honeymoon ends at about three months at which point the job becomes real with overnight responsibility and the relationship is real. After that, the next six months are OK, the lust or love develops and you grow into the job. But months nine to 12 are rough because it’s at that point you realize are in deep and all you know is how much you don’t know.


When it comes to jobs and relationships, I may be still be very much a work-in-progress. But shopping for kids clothing– oh that territory I know. I have to buy a new baby present at least twice a year, or at least it feels like that often, and most often I’m tardy to the point where all the appliances — tummy time mat, crib accessories, BPA-free bottles– have been purchased. That leaves me with no choice but to buy said parents fabulous clothes for the kid.

You will not find any Carter’s, The Children’s Place, or Gymboree in my gift bag. No sir. This hip aunt will be bringing bags of clothes from The Gap, Zara, H&M, and local boutiques, like Twinkle Star of North Cambridge. But now, well now I’m planning the hipster outfits I’ll be getting the babies in my network thanks to Gwen Stefani. The rocker-mom-cum-designer has inked a deal with Target and her Harajuku Mini for Target line is coming to Target stores just in time to get your kids fab plaid and punk-inspired fashions for Thanksgiving and the winter holidays.

Stefani’s Harajuku Mini for Target, an exclusive, features apparel and accessories for girl and boy infants and toddlers as well as tween girls. The first set of what will be an ongoing collection is due out Nov. 13. The collection is comprised of 80 clothing and accessory items, including overalls, hoodies, and pants, as well as faux-leather jackets and accessories such as bags, with prices ranging from $3.99 to $29.99.

One last nugget. If you are admittedly dressing your daughter up like a doll and feel like celebrating, say for your first night of four-plus consecutive hours of sleep, here’s a nice option in the pinkify department. Pink never fails, whether the queen is 18 months or 33 years.
Look out for the second installment of the collection starting at Christmas.
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