Ann Taylor Reveals New Celeb Face

Ann Taylor continued its streak of celebrity models with the addition of Kate Hudson, the face of the spring 2012 campaign. The actress and mother of two follows prior celeb models for the brand, including Demi Moore. Kristen Dykstra, senior v.p. of brand marketing for the Ann Taylor division of ANN INC. added: “While she is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style.”

In a press release, Hudson said: “As a young girl I looked up to the sophisticated style of Ann Taylor so it’s been very cool to see how the brand has evolved to meet the changing needs of modern women. The new Ann Taylor is not afraid to be sexy and real – because they design for every generation.”

Fashion photographer Tom Munro shot the campaign at a Pasadena, California estate with views of the San Gabriel Mountains. Designs come under the direction of Head Designer Lisa Axelson.

All products featured in the spring 2012 campaign will be available by late February in Ann Taylor stores and on www.anntaylor.com.