Big Data: Walmart, Consultancy Ink Deal
March 4, 2012 by Andrea Toochin
Filed under Featured, Nutri-Life, Smartphones & Gadgets
If you are among the group of Americans that was outraged to hear that an American man learned about his teenage daughter’s pregnancy from Target, get prepared to be even more outraged about privacy issues and big data. Consumer and retail market research firm The NPD Group has inked an agreement with retail goliath Walmart [...]
Dell: Call It A Comeback
February 28, 2012 by Andrea Toochin
Filed under Featured, Leisure & Culture, Smartphones & Gadgets
I never thought I’d say this, but I might buy a Dell. The new XPS13 is the closest to what I’m looking for in an Ultrabook. But before I get into the specs, here are the major selling points: $999 starting price, standard SSD (128GB base), and 100GB of free storage on the Dell DataSafe. [...]
Shiseido Reveals New Celeb Partner
February 21, 2012 by Andrea Toochin
Filed under Featured, Paints & Potions
Japan’s Shiseido Co. celebrates its 140th anniversary this year and alongside other announcements, revealed a new global spokeswoman, actress Jennifer Connelly. The prestige beauty brand, which was founded in 1872 as the first Western-style pharmacy in Japan, transformed over the years into a cosmetics house. The company has worked with Connelly before, when she was featured [...]
Fall 2012 Beauty: Braids
February 12, 2012 by Andrea Toochin
Filed under Featured, Paints & Potions
Runway backstage beauty shots are flooding inboxes as the fashionistas takeover Lincoln Center. Deep plum lips seem popular as a contrast to floaty, ethereal makeup on the cheeks and eyes. But what really won me over were the hairstyles with a bit of frizz. Braids seemed to be trendy and they’re the wearable variety, whether [...]
Count Your Swimmers – DIY Male Fertility Test Surfaces
February 9, 2012 by Andrea Toochin
Filed under Featured, Nutri-Life
Getting your man to the doctor to test his swimmers may never be an issue again. Word is a company by the name of Spermcheck Fertility is marketing a DIY male fertility test that is already available online and will soon be available in CVS and Walgreens locations. According to Spermcheck, a unit of U.S.-based [...]
Is A Kahluaccino Coming Soon?
January 25, 2012 by Andrea Toochin
Filed under Featured, Nutri-Life
I’ve dreamt of the day Starbucks would get a liquor license and now it’s here. Although not quite in the form I’d desired, it’s here. I’d imagined a world where hedonism was part of mainstream lifestyle and a frothy sugar-laden coffee drink came spiked to quell that oncoming hangover one would fear at 11 a.m. [...]
Beauty Emergency : Stolen Moisturizer
January 21, 2012 by Andrea Toochin
Filed under Featured, Paints & Potions
I’m not lying when I say the low point of this week was finding out someone stole my first Gilt Group purchase, a $25 starter kit of products from Jessica Simpon‘s line, BeautyMint. The Lipstick Effect truly is solid economic theory; months ago I came home to a Staples delivery to find my new shredder [...]
Ann Taylor Reveals New Celeb Face
January 19, 2012 by Andrea Toochin
Filed under Featured, Paints & Potions
Ann Taylor continued its streak of celebrity models with the addition of Kate Hudson, the face of the spring 2012 campaign. The actress and mother of two follows prior celeb models for the brand, including Demi Moore. Kristen Dykstra, senior v.p. of brand marketing for the Ann Taylor division of ANN INC. added: “While she [...]
A Simple Detox: A Personal History of Binge ________
January 12, 2012 by Andrea Toochin
Filed under Featured, Nutri-Life
It was 2008 and I was at a friend’s birthday-cum-going away party. She, a petite jovial MBA grad and marketing manager, was engaged and soon was set to leave the country. In a few months time she’d marry abroad and relocate to London, and so we drank. And drank. And drank. A few days later [...]
Beverage Trend – Single Brew Coffee
January 8, 2012 by Andrea Toochin
Filed under Featured, Nutri-Life
The latest beverage trend is about the medium not the product. Single brew coffee. It’s ironic that if you hold onto something for long enough it will once again be en vogue. When I moved to NYC in 2004, I was staying with my aunt and uncle, who had been in the same apartment in [...]


