Caffeinated SuperJuice

Send to KindleTweet It won’t make you immune to aging or cancer, but Bai drinks are an alternative to the spiky jolt that comes from pure coffee. Bai Brands‘ Bai5 line now includes a Congo Pear flavor , which is 20-calorie per bottle juice-cum-tea product, with about 70 mg of caffeine, an amount slightly higher [...]

Enriched Foods: A New-Old Super Grain

Send to KindleTweet The mainstream media has long questioned enriched foods, but the real question is–if there were food products that would eliminate the need for one more supplement or vitamin, would you buy them? Salba Smart and Core Naturals are betting yes. Health trends often warrant skepticism but some discoveries are just rebirths of [...]

10 Trends To Hit Grocers In 2010

Send to KindleTweet The 10 trends to hit supermarkets this year include more environmentally friendly plastics, skincare-cum-clothing products, energy and relaxation drinks, and the use of bamboo across many categories, according to Datamonitor’s Product Launch Analytics report. Among the strange predictions are meat-flavored products, such as Das Lolli Man Bait (meat flavored lollipops), Mo’s Dark [...]

Borojo: Our Link to the Next Superfruit?

Send to KindleTweet The superfruit industry is a competitive trend-driven sector of the food and beverage industry that is dependent on three groups: customers to consume it; scientists to prove its efficacy; and farmers in the developing world to provide it. Even with studies here and there showing preliminary data of a fruit’s supposed super-properties, [...]

Nutrition & Health Trends FY10

Send to KindleTweet Our third year at Expo East again revealed the health, wellness and nutrition trends for the coming year, with a continued focus on gluten-free and ayurveda-inspired wellness and beauty lines. While years ago organic was the go-to seal to attract new buyers, gluten-free continues to be the latest seal trend seekers search [...]

Beauty Brand Looks To Lab & Nature, East & West

Pulling from science and nature, this pharmaceutical brand blends dreamy superfruits with effective anti-wrinkle ingredients.

Health At The Cellular Level What:Fruits, greens and supplements make up this drinkable superfood dose that aims to energize and alkalinize.

Send to KindleTweet The Dirt:Cell-Nique is the classic case of an enlightened former business executive who left steak dinners and boys’ nights out behind for a sophisticated back-to-basics approach. Dan Ratner, a former healthcare manager at PriceWaterhouseCoopers and General Electric Capital, left the corporate world in the stressful tri-state area when the diet and lifestyle [...]

The Next Super Berry What: This popular drink company is harnessing the taste and supposed antioxidant properties of a Chinese berry to sell a new water-meets-fruit punch beverage.

Send to KindleTweet The Dirt:We won’t lie. This drink doesn’t claim to cure ailments, detoxify all the vodka you’ve guzzled over the last year, or make your skin blemish free. Those are lofty expectation for anything that can be purchased over the counter. However, we think this drink is the perfect happy medium between water [...]

Ethics As MarketingThe Charity Drink Development What: A growing number of beverage companies are using charity as the path to ethical business practices, with nonprofits as the beneficiaries.

Send to KindleTweet The Dirt:It used to be great package design and taste was the way to the American consumers’ hearts. Now it’s about two more things—innovative packaging and the charity element. Three brands featured below are among many whose main goal is to offer consumers an easy way to help less fortunate. Texas-based Project [...]

Drinkable Beauty

Send to KindleTweet Nestle is joining the ranks of nutraceutical makers with a new drink that promises to beautify the outside through a supplement drink. The beauty beverage sector was pioneered a few years back by the Borba brand, which is now owned by Anheuser-Busch, the maker of 180-Energy, whose varieties include goji and acai [...]

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