L’oreal To Add Budget Line
October 26, 2009 by Andrea Toochin
Filed under Paints & Potions
Send to KindleTweet L’Oreal plans to add a low budget line dubbed Basics from Garnier. CEO Jean-Paul Agon told The Wall Street Journal the makeup giant is creating a line that will sell for less than €5 (or $7.13). “…The cheapest Garnier product today is €10. By creating a special line at €5, you broaden [...]
