Interactive Beauty: Engaging The Potential Customer

The endless project to gain and keep customers has retail brands brainstorming new ways to engage existing and potential customers, often via interactive media engagements. Enter the first Jane Iredale contest: Makeover Your Makeup Bag. The six-week-long Web-based contest will engage interested parties that will compete for a few coveted prizes: two makeup bag makeovers, [...]

What We Learned At Fashion’s Night Out

Does skinny equal pretty? Will carrying a Louis mask one’s fatness? These are the questions that streamed through my mind while shop hopping on the windy Thursday evening that was the world’s inaugural Fashion’s Night Out. The evening was a mass effort to get Americans out to celebrate fashion week and swipe the plastic. We [...]