Estee Grows With Smashbox Acquisition

Cosmetics giant Estee Lauder is continuing with a growth-by-acquisiton model, given its latest move to buy Smashbox Beauty Cosmetics.  The financial terms of the deal—which is expected to close in July—were not disclosed. The deal, which is pending regulatory approval, is part of Estee’s plan to garner a bigger audience of younger consumers in the [...]

Interactive Beauty: Engaging The Potential Customer

The endless project to gain and keep customers has retail brands brainstorming new ways to engage existing and potential customers, often via interactive media engagements. Enter the first Jane Iredale contest: Makeover Your Makeup Bag. The six-week-long Web-based contest will engage interested parties that will compete for a few coveted prizes: two makeup bag makeovers, [...]