The eyes are the first thing people see, at least when fully-clothed, so welcome to our roundup on the best new mascaras. For each personality, there is a perfume, mascara, pair of jeans and handbag that fits like no other. For our fellow beauty junkies, fall launches means a variety of new options. Below are our picks for mascara because in a recession, while you may not be able to swing a new wardrobe, a medicine cabinet makeover is manageable. From seaweed to roses, these mascaras are infused with exotic ingredients to take the eyes to the next level, for day and night.

The Multi-Tasker

The Chantecaille Faux Cils is a thick mascara infused with red seaweed extract to help define lashes and improve elasticity. The product also claims to have some resistance to water thanks to a “special hydrophilic polymer.” At $38, it’s a splurge, but one that speaks for itself. Click here for a store locator.

The Luxe BoHo

Julie Hewett’s new rose scented mascara is a study in upscale bohemian cosmetics. A bit off the radar, but designed based on years of experience as a makeup artist, her line is a new indie cult favorite. A subtle scent with an ultra glossy wand mean clean yet noticeable lashes, without clumps.  This $20 option is reasonable and available online.

The Jetsetter

Shiseido’s Perfect Mascara is a moisturizing, opthamologist-tested mascara with an amazing glossy finish. But, one of other amazing features is the small brush that allows users to get every lash, top or bottom, and corners too. Pop the link for more on this product.

The Drama Queen

Make-Up Designory or MUD is a line developed by makeup artists to give the average woman access to an expert’s tools. Their mascara is a great everyday option and comes in unique packaging. The tube allows users to use every last bit. At just $14, this option is a great way to branch out of your beauty routine and the product is the perfect size to fit in your handbag. For locations or online purchases, click here.

The Budget Fabulista

L’Oreal’s Extra-Volume Collagen Mascara is exactly what its name claims. Volume for the present and future, thanks to collagen, plus a thick solution and a big brush to separate lashes and create the appearance of thicker lashes. A drugstore find, this a no brainer when you are in bind. We all know eye products need to be replaced often and this is great for a quick swap.