Send to KindleTweet Personal care goods giant Unilever revealed plans to achieve sustainability goals that include cutting the environmental footprint of its brands in half and helping “1 billion people prove their health and wellbeing.” Unilever, which owns Dove, Sunsilk, Vaseline, TIGI, Lipton, Slim-Fast, and Surf, among others, also aims to source 100% of its agricultural raw materials sustainably. [...]
Ethics As MarketingThe Charity Drink Development What: A growing number of beverage companies are using charity as the path to ethical business practices, with nonprofits as the beneficiaries.
Send to KindleTweet The Dirt:It used to be great package design and taste was the way to the American consumers’ hearts. Now it’s about two more things—innovative packaging and the charity element. Three brands featured below are among many whose main goal is to offer consumers an easy way to help less fortunate. Texas-based Project [...]