Ethics As MarketingThe Charity Drink Development What: A growing number of beverage companies are using charity as the path to ethical business practices, with nonprofits as the beneficiaries.
November 11, 2008 by Andrea Toochin
Filed under Nutri-Life
Send to KindleTweet The Dirt:It used to be great package design and taste was the way to the American consumers’ hearts. Now it’s about two more things—innovative packaging and the charity element. Three brands featured below are among many whose main goal is to offer consumers an easy way to help less fortunate. Texas-based Project [...]
