Thakoon For Target What:A downtown-meets-Nantucket collection debuts at a budget retailer, offering clothes to satisfy a wide audience.

The Dirt: The first characters we think of when perusing the dresses in designer Thakoon Panichgul’s Target collection are the The L Word’s Alice in West Hollywood, the retro indie 20-something residing in Brooklyn’s Williamsburg or Greenpoint neighborhoods, or the modern Uptown mommy. It’s rare to find a collection that is easy on the wallet [...]

Charity ChocolateWhat: This fair trade organic chocolate company feeds the belly and the soul with its support of Indians in Mexico.

In October, we learn that while many companies aims to raise money for charitable and nonprofit organizations, few donate a considerable percentage of profits. This is not the case with the most impressive Shaman Chocolates. The American company makes delicious chocolates without corn syrup, and donates all of its profits to support the Huichol Indians [...]

Ethics As MarketingThe Charity Drink Development What: A growing number of beverage companies are using charity as the path to ethical business practices, with nonprofits as the beneficiaries.

The Dirt:It used to be great package design and taste was the way to the American consumers’ hearts. Now it’s about two more things—innovative packaging and the charity element. Three brands featured below are among many whose main goal is to offer consumers an easy way to help less fortunate. Texas-based Project 7 is the [...]

Chocolate, Pure & SimpleEthical, Healthy SweetsWhat:The couple behind this South American boutique chocolate house has brought chocolate back to basics, and added flavors from the tropics.

The Dirt:Chocolate, roses and a beautiful raw jungle—this is what the rural parts of Ecuador hold. The brainchild of natives Santiago Peralta and Carla Barboto, the brand name Pacari translates to nature in the local language of Quechua, the first language for some rural folk, before even Spanish. Created from local cacao beans, harvested from [...]

Makeup 2.0 Superfruit-Infused Beauty

The latest innovations in the makeup world involve a back-to-basics approach, where renowned cosmetics companies pine nature for powerful plants and fruits, some with natural pigments. Among those companies are Tarte, Aveda and Liz Earle. What all these products have in a common is the ability to do what makeup originally intended—enhance your natural beauty, [...]

Soda Reincarnated Tea Meets Soda In This Healthy AlternativeWhat: The beverage industry responds to America’s health issues with tea-based soda drinks, but how do they stack up?

The Dirt: The Healthy Beverage Company entered the business of tea-based beverages ahead of the pack with its Steaz brand, before green tea was a household name. Releasing its first product in 2003, the company added a diet bottle soda to the mix in fall 2007 and this January, added a canned soda variety suitable [...]

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