The Scent of a Socialiate

Publicly-traded beauty giant Estée Lauder Companies has inked a deal to launch a fragrance with socialite and clothing designer Tory Burch. EL Companies unit Aramis and Designer Fragrances has joined forces with  Tory Burch LLC via a multi-year agreement to license the Tory Burch fragrance business globally. This is Burch’s first move in the beauty sector. In a release, Burch said: ”Fragrance is [...]

Bond No. 9 Releases New Fragrance

Maybe boutique fragrance house Bond No.9 is indulging in a little nostalgia with its latest release, Madison Square Park. The press release says “Madison Square Park was the height of fashion in the Gilded Age.” I guess I didn’t know the area then. The area around Madison Square Park includes Flatiron and Gramercy Park, as well as [...]

Coty Buys Philosophy From PE Firm

Fragrance house Coty has purchased skincare brand philosophy from alternative investment firm The Carlyle Group . Carlyle owns dozens of companies, include retail brands such as Mattress Giant, UK-based pharmacy and beauty brand Alliance Boots, Harrah’s Entertainment, and Dunkin’ Donuts, which it co-owns with Bain Capital and Thomas H. Lee Partners. Carlyle first acquired philosophy [...]

Coty May Acquire OPI

Months after nail giant Essie was acquired by L’Oreal rumors in the beauty and business sectors have surfaced that fragrance house Coty might purchase another major nail polish company, OPI Products. According to Bloomberg, the deal could be worth up to $1 billion. The two firms are reportedly in exclusive talks and could lead to [...]

Fashion’s Night Out: A Realistic Guide To Shop-Hopping

Fashion’s Night Out is one more attempt by Vogue Queen Bee Anna Wintour to help the retail industry salvage earnings and for that, we applaud it. But, Trendcetera is about encouraging Americans to be open minded, well educated, smart shoppers and that means shopping for what you need not what you want. Still, avoiding the [...]

Spring – Summer Scents: You Are What You Wear

Fragrance is a stylistic move that can be more important a choice than clothes and accessories because its impact goes beyond the visual. If you’ve ever had an employee whose perfume or cologne takes over the room, you understand the power of fragrance. But, in the best light, an amazing perfume or cologne can become [...]

Beyonce To Debut Fragrance In NYC

Beyonce is coming out with her first fragrance and New Yorkers will get a look at both the artist and the scent! Pop the top for details on the events happening the first week of February.

Avon, Reese Witherspoon Launch New Fragrance

Reese Witherspoon held a private tea party for eight of Avon’s selling representatives to celebrate the success of “In Bloom,” her debut fragrance in partnership with Avon. Witherspoon’s fragrance is described as very sensual, romantic and alluring, and aligns with her sentiments of being a strong, independent woman with a full life. Inspired by scents [...]

Retail & Celebrity Charity News Week of December 8-14

Carla Bruni-Sarkozy New Global Fund Ambassador On December 1, World AIDS Day, Carla Bruni-Sarkozy accepted a position as global ambassador for the protection of mothers and children against AIDS with The Global Fund to Fight AIDS, Tuberculosis and Malaria. Bruni-Sarkozy will draw attention to the needs of women and children infected with or affected by [...]