L’Oreal Paris Hires Another Celeb As “Face”

L’Oreal has hired another celebrity to help boost branding and ultimately, sales. Rocker, Fashion Designer and Mother of two Gwen Stefani is now a face of L’Oreal Paris. The celebrity, whose signature look usually includes platinum blond hair and bright red lipstick, said this of the new opportunity: “I can’t believe I get to be [...]

JLo Scores L’Oreal Deal

French beauty giant L’Oreal Paris has tapped New York City native and entertainment icon Jennifer Lopez as its new global ambassador. The singer, actress, business woman and mother of two was hired to join the “roster of spokes people that represents in all its diversity, the beauty of today’s woman. Jennifer will be the face [...]

Coty May Acquire OPI

Months after nail giant Essie was acquired by L’Oreal rumors in the beauty and business sectors have surfaced that fragrance house Coty might purchase another major nail polish company, OPI Products. According to Bloomberg, the deal could be worth up to $1 billion. The two firms are reportedly in exclusive talks and could lead to [...]

Bamboo: Sustainable Ingredient Du Jour

Bamboo is quickly becoming ingredient of choice for companies in the cosmetics and personal care industry looking to improve their sustainability credentials, according to the recent Consumer Packaged Goods trend report from market researcher Datamonitor. According to Datamonitor’s Product Launch Analytics, the number of new products utilizing bamboo both within packaging and as an ingredient [...]

Luxe Lash Redux

The eyes are the first thing people see, at least when fully-clothed, so welcome to our roundup on the best new mascaras. For each personality, there is a perfume, mascara, pair of jeans and handbag that fits like no other. For our fellow beauty junkies, fall launches means a variety of new options. Below are [...]

L’oreal To Add Budget Line

L’Oreal plans to add a low budget line dubbed Basics from Garnier. CEO Jean-Paul Agon told The Wall Street Journal the makeup giant is creating a line that will sell for less than €5 (or $7.13). “…The cheapest Garnier product today is €10. By creating a special line at €5, you broaden your audience by [...]

The Sunscreen Finals

The words “I love you” and “broad spectrum” may be some of the most overused phrases. Both are often used, even when they don’t apply to the situation. So, sunscreen shopping begs the question, do we need truth in marketing, not just truth in advertising? The lack of regulation in the cosmetics industry has hurt [...]

A Classy City Slicker

Spotted: Park Avenue South Name: Natasha Age: 33 Hometown: Nashville Current ‘hood: Manhattan First language: English Job: Career Consultant Ethnicity: African American Religion: Non-practicing Catholic Favorite Condiment: Thai spicy chili sauce Favorite Nut: Cashew On your iPod now: Prince, David Bowie What’s In Your Makeup Case: L’oreal lipstick Favorite Movie: Evil Dead, The Color Purple [...]

The Subsidized Mobile: The Mobile Advertising Revolution

The Dirt: Long the easiest target for media folks, teenagers around the world might actually get paid in the future for using their mobile devices, that is if they can handle an influx of advertisements. Welcome to the future, where product pushing infiltrates every medium. Next up: your cell phone. As print publishing dies a [...]