Pack your loafers because JetBlue Airways just revealed plans to add another dot on its map–Martha’s Vineyard. The carrier will offer daily service to the Cape Cod area island, with schedule and pricing information available in January. The airline aims to offer daily nonstop service between New York’s JFK airport and Martha’s Vineyard from Memorial Day weekend through Labor Day weekend, building on an existing partnership with Cape Air. JetBlue also serves Nantucket during the summer and with Cape Air, offers connections from Boston to Hyannis and Provincetown.

The flights will be on the 100-seat Embraer 190 aircraft. JetBlue says this is “the only full-size jet service to the Vineyard,” and added that it comes with in-flight entertainment with live DIRECTV and XM Satellite Radio. The plane features all-leather seating, and the carrier serves unlimited free snacks and drinks.

If you’ve never flown to the Vineyard or Nantucket, you won’t appreciate this news. But, I took a Cape Air flight from Boston once and I had seat number three. I sat diagonal from the pilot. I could see the cockpit. I thought of JFK Jr., Carolyn and her sister. I prayed to a God I don’t believe in. Now Cape Air and my pilot were great, but most of us are accustomed to big airplanes from which we see nothing more than clouds. It’s quite a different experience when you see mountains and oceans close up.

An 100-seater direct flight from NYC to Martha’s Vineyard sounds quite dreamy and while the islands are bit too uppity for me, I think this is an investment that will be good for all. And let’s not forget JetBlue’s own terminal in NYC, T5, the sexiest airport terminal I’ve ever seen and home to some amazing restaurants. Fly hard and book early because these tickets are going to sell fast.

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The mother-daughter team behind själ skincare is taking a trip to the East Coast to spread the word about their skincare line, one that fuses elements from both Western science and Eastern traditions.

Co-Founder Kristin Petrovich will offer free consultations and deluxe samples at White’s Chemist and Perfumers on Main Street in East Hampton. Check it out this Saturday, July 18, from 11 a.m. to 4 p.m.

If you are a New England resident, take the ferry over to Nantucket to meet the other brain behind Själ, Karen Petrovich. She will offer complimentary consultations and free samples of the själ skincare collection, and a gift with purchase. To meet Karen and get skincare tips, visit Crush Cosmetics on South Water Street in Nantucket. She will be there from 1-4 p.m. on Friday July 17 and then from 10 a.m. to 4 p.m. on Saturday July 18.

The Dirt:
The first characters we think of when perusing the dresses in designer Thakoon Panichgul’s Target collection are the The L Word’s Alice in West Hollywood, the retro indie 20-something residing in Brooklyn’s Williamsburg or Greenpoint neighborhoods, or the modern Uptown mommy. It’s rare to find a collection that is easy on the wallet and can go from the indie music hotspots of Brooklyn to the Lilly Pulitzer-wearing Boston crowd summering in Martha’s Vineyard and Nantucket to Los Angeles’ WeHo ‘hood. This is what the Thai-born Omaha-bred designer brings. A little old, a little new and some blue, and no, it’s not an overpriced wedding outfit, it’s a collection that costs less than a night out, with dresses that could easily transition many seasons.

Available nationwide at Target from December 28 through the end of January, the resort collection includes print bikinis in addition to clothing. In a Target release, Senior V.P. Trish Adams said: “His silhouettes are trend-forward with an urban femininity, providing chic looks at a great value.” Panichgul studied business at Boston University and worked as a merchandiser for J. Crew and a fashion writer for Harper’s Bazaar before studying at Parsons School of Design. He introduced his own ready-to-wear collection less than five years ago earning gold standard applause via a CFDA Vogue Fashion Fund nomination in 2006, becoming a CFDA member in August 2008. He now designs RTW for Hogan.

His Target line brings his visions to the mainstream, with a classy resort collection that echoes the style of old world ladylike icons. Prints include blue, white, green and yellow, but also take on geometric shapes, with skinny belts to add shape to flowing dresses and thin cardigans. Add printed tees and cropped pants to the mix and you have a collection that will work well as professional spring and summer office wear with a sweater or blazer during the two seasons when some young women often lose their way and wear brunch and beach outfits to the office. We are feeling the collection and charged up to hit Target, but as always, we advise our fellow citizens to think hard when consuming. New purchases should go with your existing wardrobe of undergarments and accessories, including shoes, to prevent overspending. Embrace the New Year with a new approach to shopping by only buying clothes that can be worn to work or will work in many seasons with the addition of tights and sweaters.

Where:
Thakoon’s line for Target ranges from $16.99 – $44.99. To browse the collection or shop for pieces, , visit the Go International shop on Target.com.

Bonus:
While you’re at Target, check out the Fair Trade wine from South Africa and Argentina. At $11.99 a bottle, it’s a bit pricy compared to Trader Joe’s, but it’s guilt-free.