The Skinny on Evolution Juices

Send to KindleTweet I’m going to tell you a story about how a woman just spent $13 at Starbucks. It’s not hard. I was sucked in by the new offering of juices from Evolution Fresh, their new subsidiary, thanks to the $30 million acquisition in November 2011. I must confess I knew this wouldn’t hold [...]

Starbucks Makes Wellness Push With Acquisition – Retail & Raw in One Buy?

Send to KindleTweet Starbucks Coffee Company recently announced it acquired Evolution Fresh as part of a continued push to bank off of “healthier menu options.” Starbucks’ press releases cites statistics including that of a “$1.6 billion super-premium juice” sector and “a $50 billion health and wellness sector,” both of which it aims to take a [...]

The Humanitarian Business Model: Adina for Life

Send to KindleTweet Does the carbon footprint of American shopping habits take into account the unethical ingredient bidding wars we enable when we don’t buy fair trade? Does it take into account the jobs we help to sustain in developing nations when we choose to pay a bit more for fair trade? Should there be [...]

The FDA Makes Anti-Sugar Move

Send to KindleTweet Our news today is devoted exclusively to a major FDA approval. Calling all sugar whores-there is hope for you. On the heels of a recession in a nation stricken with obesity and debt, the FDA has shocked many by giving the food and beverage industry the OK to use a natural plant-based [...]