An Energy Drink Fit For Fighters, Workaholics

It’s entirely unlike me to promote an energy drink with more unpronounceable ingredients than I care to mention, but desperate times led me to the official drink of UFC. I suppose it isn’t so surprising given that at one time I watched and enjoyed Ultimate Fighting Championship (UFC) and Bodog, despite my disdain for any [...]

Fage Adds Nonfat Yogurt Options

Greek dairy giant FAGE announced a new line of products dubbed FAGE Total 0% Flavors. The fat-free yogurt range includes a variety of exotic flavors. The line, which comes in split cup packaging, is the first to feature the following new flavors: Strawberry-Goji, Blueberry-Acai, Mango-Guanabana, Cherry-Pomegranate, and Honey. Made from skim milk, the flavors include [...]

From Middle East To America: The Pomegranate Path

From the Middle East and North Africa to Europe and America’s West Coast, pomegranate is a study in the range of agriculture and beauty. One of the first fruits touted as a superfruit, as kids, we knew pomegranate as the fruit that would stain our clothes. Hard to peel but delicious, I long thought of [...]

Vodka 2.0 What: An old name in the vodka business, Smirnoff continues to create new options for purveyors of that age old liquor.

The Dirt: Any seasoned drinker knows all vodkas are not created equal. While we are usually accustomed to the standard Russian and Polish varieties, multiple-times distilled and without additional flavors, we decided to give Smirnoff Pomegranate a chance. After years of sticking with plain varieties geared at the luxury crowd, we gave Smirnoff a real [...]

Easy Exotic CocktailsWhat: A vodka company and a drink mixers company help make you a bartender extraordinaire, sans serious sugar.

The Dirt: Massachusetts drink company Mixerz is the upscale, healthy alternative to the sugar-heavy cocktail mixers of the past. Throw all your sour mix and bloody mary mixes out the window, because Mixerz has options for everyone, and they use cane sugar to sweeten! The collection ranges from bloody mary mix to lemoncello to one [...]

Health At The Cellular Level What:Fruits, greens and supplements make up this drinkable superfood dose that aims to energize and alkalinize.

The Dirt:Cell-Nique is the classic case of an enlightened former business executive who left steak dinners and boys’ nights out behind for a sophisticated back-to-basics approach. Dan Ratner, a former healthcare manager at PriceWaterhouseCoopers and General Electric Capital, left the corporate world in the stressful tri-state area when the diet and lifestyle began to take [...]

The Supplemental Beverage

The Dirt: The latest in beverage trends isn’t another malt variety but the merging of low-calorie juices with homeopathic-type supplements. One of our favorite companies in this sector is a United Kingdom outlet called Firefly, which is widely distributed all across the U.K. and Ireland, and gaining wider distribution in the United States. While the [...]

The Next Super Berry What: This popular drink company is harnessing the taste and supposed antioxidant properties of a Chinese berry to sell a new water-meets-fruit punch beverage.

The Dirt:We won’t lie. This drink doesn’t claim to cure ailments, detoxify all the vodka you’ve guzzled over the last year, or make your skin blemish free. Those are lofty expectation for anything that can be purchased over the counter. However, we think this drink is the perfect happy medium between water and juice. Now [...]

Long-Term Hangover Helper Supplement + Energy Drink = Healthy Wakeup Call What:Milk Thistle is making its way from the supplement shelves to the refrigerators of health food stores.

The Dirt:Gatorade, greasy breakfast food and Pedialyte. These are among the most talked about hangover helpers but all three are about to get shoved to the side with the increasingly popular supplement milk thistle. According to the U.S government website Medline, milk thistle is a plant found in the Mediterranean region whose main ingredient, silybinin, [...]

Makeup 2.0 Superfruit-Infused Beauty

The latest innovations in the makeup world involve a back-to-basics approach, where renowned cosmetics companies pine nature for powerful plants and fruits, some with natural pigments. Among those companies are Tarte, Aveda and Liz Earle. What all these products have in a common is the ability to do what makeup originally intended—enhance your natural beauty, [...]