Shiseido To Buy Mineral Makeup Line
January 19, 2010 by Andrea Toochin
Filed under Paints & Potions
Japanese cosmetics giant Shiseido has inked an agreement with American mineral makeup line Bare Escentuals to acquire the latter for $1.7 billion, in an all-cash deal, with a second-step merger. The boards of both companies approved the deal. Via a U.S. subsidiary, Shiseido will bid to buy all outstanding shares of Bare Escentuals common stock [...]
Luxe Lash Redux
November 4, 2009 by Andrea Toochin
Filed under Featured, Paints & Potions
The eyes are the first thing people see, at least when fully-clothed, so welcome to our roundup on the best new mascaras. For each personality, there is a perfume, mascara, pair of jeans and handbag that fits like no other. For our fellow beauty junkies, fall launches means a variety of new options. Below are [...]


